BOOKS
David Shayne.
MADvertising: A MAD Look at 50 Years of MADison Avenue.
New York , Watson-Guptill, 2005.
€ 29.50
Sotfcover, 224pp., 21x26,5cm., richly illustr. in colour and b/w., in good condition (covers wth some traces of use on the corners and backside, otherwise very good). ISBN: 9780823030811.
MADvertising: A MAD Look at 50 Years of MADison Avenue offers a playful and visual exploration of more than five decades of advertising culture, from the iconic perspective of the satirical Mad Magazine. Author David Shayne collects hundreds of parodies, spoofs and humorous retrospectives on legendary advertising campaigns. The publication combines humour, illustrations and interviews with contributors to Mad Magazine, highlighting how the parodies not only ridiculed advertising, but sometimes even reflected the culture of Madison Avenue itself.





