BOOKS
Walton, Roger (ed.)
Typographics 3 Global Vision. Typographicsthreeglobalvision.
New York, Hearst Books International, 2000.
€ 11.50
Softcover, 203pp., 21.5x27.5cm., illustr. in col. and b/w., in good condition (covers with light traces of use, interior fine). ISBN: 9783931884581.
Bringing together a wide range of international work, from corporate identity to experimental work, this global resource is also a record for inspiration and debate in the graphic design profession. More than 170 designers contribute to this cutting-edge gallery, featuring the latest in graphic layout, type, illustration and photography. From album covers and brochures to magazine spreads, each piece includes captions highlighting the designer, art director, design firm, country of origin, work description, dimensions and more. Typographics 3: Global Vision surveys a rich and diverse selection of contemporary graphic design worldwide. The book is organized as a showcase gallery rather than a theoretical treatise: it presents works across media such as posters, brochures, corporate identity, CD and multimedia design, magazine spreads, packaging, stationery, websites and CD-ROMs. Each example is richly captioned with credits (designer, agency, location, dimensions) and sometimes brief commentary. Together, the works illustrate prevailing trends and tensions in visual communication around the world circa late 1990s, showing how designers respond to globalization, cultural hybridity, typographic experimentation, corporate branding challenges and multimedia integration. The volume aims to be both inspirational (for designers seeking new directions) and documentary (as a snapshot of a global moment in typographic/graphic design practice).








